Customer Experience and User Experience design has become THE key differentiator. It determines the success of organizations in crafting a long lasting relationship with customers. It determines the success of internal groups that provide the tools that staff need. It is even key to design of cars, tractors, medical devices, and services of all kinds.
UX is a timely topic. And Dr. Schaffer believes that India is uniquely positioned to provide world-class UX engineering services. And he has 17 years of experience in doing just that. He also believes that this can be the next big offering from India, providing lakhs of jobs, and becoming a brand that transforms ‘Make In India’ into a differentiated offering.
Dr. Schaffer will show how UX engineering can bring together the natural methods of India, enhanced by three generations worth of research, methods, and tools.
